Published Oct 21, 2020 by Rick Cundiff
So, how’s everybody doing? It’s been quite a year so far, hasn’t it? And now we’re looking at an election coming up and the holidays after that.
Oy. The holidays? Already?
Yep. Time flies like an arrow. (Fruit flies like a banana, but that’s another story.) And as we muddle through what remains of this wackadoodle year, it’s the perfect time to be thinking about new ways of doing things, and better ways to market our brands.
You know we’d be remiss if we didn’t put in a plug here for our main product, custom patches. But it’s true – custom patches are an outstanding way increase awareness of your brand, logo or message.
Look, these things are mini-billboards, ok? When worn on jackets, uniforms, and other apparel, they get your message across in an unobtrusive way.
It can be as simple as the name of your employee on their shirt. That’s a signal that helps reassure your customers, especially if you’re a service business sending employees into their home or workplace.
Alternatively, you can go big. Jacket patches aren’t just for motorcycle clubs! Don’t believe me? Check out “American Pickers” on TV. See the jackets, both modern and vintage, that they come across that feature custom patches. It’s a long-standing way to market everything from repair shops to motor oils.
And let’s not forget the elephant in the room, Covid-19. No, we’re not suggesting you wear a picture of the virus on a patch. (Although if you want to do that, we’ll be happy to produce ‘em.) We’re talking about personal protective equipment.
We’ve added a line of both custom and stock personal protective equipment, including masks, bandanas, and for that extra hands-on touch, gel hand sanitizer.
If you’re working with a tight budget, don’t worry. We have both disposable masks and generic bottled hand sanitizer.
If you want to go a step further, we offer blank cotton knit masks in both adult and youth sizes. Or if you really want to go all out to promote your brand in a low-cost way, we offer custom printed bandanas, masks and travel-size bottles of sanitizer gel.
Custom bandanas and masks are a super high-visibility way to get your name in front of the public. Let’s say you run a fruit market. Imagine your customers walking around wearing bandanas that say “Savannah’s Bananas.”
Yeah, ok, it’s a silly rhyme, but the point’s still serious. Right now, every business needs every single promotional edge they can get. Custom products that people use every single day, and carry with them all the time, are sure to remind them of where they got it. Do you want that to be you, or a competitor?
Remember friends, this pandemic will pass. In the meantime, keep the faith and promote your business, club, school or cause every way you can. We’re here to help with that part. Stay safe.