Custom Patches: Wearable Billboards for Your Brand

Custom Patches: Wearable Billboards for Your Brand

Published Mar 15, 2022 by Rick Cundiff

It’s 3 p.m. on a Tuesday afternoon. Do you know where your patches are?

Well, if you include custom patches in your marketing plans, you know chances are pretty good they’re everywhere. Whether they’re on a uniform shirt, a jacket, a cap or other garment, custom patches are essentially mini-billboards. They can carry your brand or logo to far-flung places around the world.

Think about it. How often do you see that distinctive John Deere green logo? Or Caterpillar yellow? Or Carhartt orange? That’s the power of custom patches. No matter if it’s the school, the baseball field or the grocery store, patches go where other marketing devices can’t.

Patches Go Everywhere

Let’s say your employees wear uniforms with simple name patches. If you include your logo on those patches, that increases your brand’s visibility. It gives people who see the patch a chance to ask your staff about your company – find out the hours, the phone number, and other information. Or the person seeing the patch can simply make a mental note of your brand and call or email once they get home or back to the office.

That’s the great thing about custom patches. They’re never off-duty. As long as the wearer is out in public, so is the patch. And like those name patches, jacket and hat patches work exactly the same way. The bigger the patch, the more visible it is, and the more info you can include.

A Valuable Marketing Tool

Let’s face it, every business needs every possible advantage in today’s market. Social media, radio/tv ads, print, regular billboards, all can be an integral part of your advertising strategy.

Custom patches, whether embroidered, woven or PVC need to be a part of that integrated strategy today too. If you’re not including them in your marketing program, your brand is missing out on valuable exposure and potential sales. What are you waiting for? Patches are fast, easy and affordable. To find out more, call or email us today.