The Power of Patches to Promote: A Brief Case Study

The Power of Patches to Promote: A Brief Case Study

Published Nov 30, 2022 by Rick Cundiff

Around here, we beat the drum for custom patches a lot. Y’know that commercial for a brand of hot sauce that says “We put that (stuff) on everything”? Well, that’s pretty much what we do with patches. Maybe you've noticed.

You might wonder why. What’s the big deal about custom patches? Do they really make a difference in the real world?

You bet. Let’s take a look at a real-life case study.

The Grass Wasn't Greeener -- Without Patches

It began with a friend of our sales and marketing V.P. The friend owned a lawn care firm, but wasn’t getting much business. It turned out he wasn’t doing much of anything to market it. The crew wore t-shirts and jeans, nothing with the name of the company on them.

Our V.P. recommended uniform shirts with patches showing the name of the business for all employees. That immediately gave the business a more professional image. With the help of a few more products available from us, such as custom signs and banners, business began to pick up.

A few weeks later, the business owner reported that he had more business than he could handle, and was looking to expand.

A Professional Image Gets Noticed

One of the biggest benefits of custom patches is that they’re a low-cost way to get your name and logo into the public eye. For very little cash, you can standardize the look of your team members in a way that looks professional. Patches give you a cost-effective way to tell the world your business is one that you take seriously.

That’s the key. If you don’t take your brand seriously enough to make it look like an experienced, efficient and qualified operation, why should customers? It might seem like a small thing, but those little name patches can really affect customers’ attitudes toward your brand.

You Can Still Have Fun

We’re not saying you have to be formal and stuffy about it. You can certainly still have fun with your brand, and your logo. Lots of companies take a fun approach that’s still serious about branding.

Take, for example, the Big Ass Fan Company, based in Lexington, Kentucky. Yes, that’s the company’s real name, and they specialize in large, high-volume fans for warehouses and other commercial spaces.

The company’s logo includes the name and a picture of the back side of a donkey. Obviously, it’s calculated to raise a smile. But they’re also quite serious about their business. Started in 1999, the company today sells their products worldwide.

Flexibility Rules

Customers include schools and religious institutions. For those customers, the company alters its logo, removing one word (hint: It’s not Big, or Fan).

That willingness alter a logo to appeal to the largest number of customers is smart marketing. Your business, whether large or small, can do that with patches. Velcro® hook-and-loop fasteners make it easy to change out patches in an instant.

That’s the beauty of custom patches. You can adapt your logo, and your message quickly, and easily maintain your brand identity.

Did we mention that we’re big fans of custom patches? If you want to promote your brand in a low-cost, high-visibility way, you should be too. Want to find out more? Call or email to find out how we can help you grow your business with patches.